On tikTok, a Chinese style steamed bun shaped kneading music became popular, ranking 5th on the bestseller list within a week of its release, with a cumulative sales volume of over 6600 pieces and a GMV of nearly 700000 yuan. The product adopts a blind box form and soft rubber rebound material, combined with a healing image and emotional resonance in the workplace, to ignite sales through short video live streaming sales. The global decompression toy market continues to expand, with soothing products accounting for the highest proportion. Under homogenization, blind boxes and trendy toys have become the key to breaking through for sellers.